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If you’re familiar with the latest generation smart phones, you may have some experience with an OLED screen, albeit on a much smaller scale. They are more accurate at reproducing color and can create a higher dynamic range in their images than you can achieve with an LCD screen. This makes them suitable for cinematic viewing experiences and 4K HDR10 resolution.

Both Sony OLED TVs like the Sony Bravia A9G and LG OLED TVs have excellent performance. The specs on comparable models are basically a wash, and which one is best for you will likely come down to ease of use, compatibility with smart accessories and your personal opinion of their image processors.

If you’re looking for the most stunning, cinematic or IMAX-like home theater experience, and value brightness and vivid contrasts, then OLED TVs are likely the best TVs on the market. If you’re going for best quality at 4K and 8K resolution, OLEDs are widely seen as the way to go.